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Customer Relationship Management Systems Handbook

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Published by AUERBACH .
Written in English

Subjects:

  • Business information systems,
  • Customer services,
  • Management & management techniques,
  • Management,
  • Customer relations,
  • Computers,
  • Technology & Industrial Arts,
  • Computer Books: General,
  • Management Information Systems,
  • Customer Service,
  • Information Technology,
  • Computers / Information Technology,
  • Programming - Systems Analysis & Design,
  • Data processing

Book details:

The Physical Object
FormatPaperback
Number of Pages264
ID Numbers
Open LibraryOL8258926M
ISBN 100849311438
ISBN 109780849311437

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  Customer Relationship Management Systems Handbook book. Customer Relationship Management Systems Handbook book. By Duane E. Sharp. Edition 1st Edition. First Published eBook Published 19 July Pub. location New York. The concept of customer relationship management Cited by: 1st Edition Published on J by Auerbach Publications The concept of customer relationship management (CRM) has grown from the loosely defined methodo Customer Relationship Management Systems Handbook . Customer Relationship Management Systems Handbook - CRC Press Book The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer .   The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core .

The Customer Relationship Management Systems Handbook provides a whole and detailed analysis of CRM, its origins, rationale, implementation strategies, core utilized sciences, and benefits. The author takes readers by the use of the evolution of CRM .   To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, . “The CRM Handbook provides an outstanding roadmap for putting human contact–relevant, accurate, informed human contact–back at the heart of the business-customer relationship. That's the challenge and the sole goal of Customer Relationship Management Availability: Live. To compete in today's competitive marketplace, customer focus is no longer simply nice to have–it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management.

Customer Relationship Management Handbook Peter Flory The Complete Customer Relationship Management Handbook ‘A detailed, practical view of choosing and using a CRM system. "The CRM Handbook provides an outstanding roadmap for putting human contact--relevant, accurate, informed human contact--back at the heart of the business-customer relationship. 4/5(3). Most of history's great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts with him or her. The current term for this is customer relationship management (CRM), and The CRM Handbook is the best textbook for managers on the mechanics of CRM. It's a standout in a field that's filled with squishy books Cited by: The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core technologies, and benefits.